Privacy Policy

Privacy Policy for CarolinaFitnessEquipment.comAt Carolina Fitness Equipment, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and protect your data when you shop online at CarolinaFitnessEquipment.com.

Information We Collect

When you visit, shop, or interact with our website, we may collect:

  1. Personal Information:
    • Name, email address, phone number, billing/shipping address, and payment details when you make a purchase.
  2. Account Information:
    • Username and password for registered accounts.
  3. Device & Usage Information:
    • IP address, browser type, operating system, and browsing behavior for analytics purposes.
  4. Optional Data:
    • Information you provide when filling out forms, submitting reviews, or participating in promotions.

How We Use Your Information

We use your data to:

  • Process and fulfill orders, including payment, shipping, and delivery.
  • Communicate updates about your orders or respond to inquiries.
  • Personalize your shopping experience, including product recommendations.
  • Improve our website, services, and customer support.
  • Send promotional emails, offers, or updates (you can opt-out anytime).
  • Ensure security and prevent fraudulent transactions.

How We Protect Your Data

We implement industry-standard security measures, including:

  • Encryption: Securing payment and personal data during transmission.
  • Access Controls: Restricting access to personal data to authorized personnel only.
  • Regular Monitoring: Identifying and addressing potential vulnerabilities promptly.

Sharing Your Information

We do not sell or rent your information. However, we may share your data with trusted third parties, including:

  • Payment Processors: To securely process transactions.
  • Shipping Partners: To fulfill and deliver orders.
  • Service Providers: For website hosting, analytics, and email marketing.
  • Legal Compliance: When required to comply with laws or enforce our policies.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your shopping experience. These include:

  • Essential Cookies: Necessary for site functionality, such as enabling the shopping cart.
  • Analytics Cookies: To understand website performance and improve usability.
  • Marketing Cookies: To deliver personalized ads and promotions.

You can manage cookie preferences through your browser settings.

Your Choices and Rights

You have the right to:

  • Access and Update Your Data: Log into your account or contact us to update your information.
  • Opt-Out: Unsubscribe from promotional emails by clicking the “unsubscribe” link in our emails.
  • Request Data Deletion: Contact us to request deletion of your personal data, subject to legal requirements.

Children’s Privacy

Our website is not intended for use by children under the age of 13. We do not knowingly collect personal information from children.

Updates to This Privacy Policy

We may update this policy periodically to reflect changes in our practices or legal requirements. The latest version will always be available on this page.

Contact Us

If you have any questions or concerns about our Privacy Policy or your personal information, please contact us: